If one is careful, one can find an informal but correct argument that gives the right answer. However, it is useful to know how to do a formal conditional probability calculation. One reason is that the intuition can be treacherous.
Let $S$ be the event that the side we see is gold, and let $D$ be the event we have drawn the double-gold coin. We want $\Pr(D|S)$. By a standard formula, we have
$$\Pr(D|S)\Pr(S)=\Pr(D\cap S).\tag{$1$}$$
We first find $\Pr(S)$. The event $S$ can happen in two ways: (i) We drew the double-gold, and the side we see is gold or (ii) We drew a "mixed" coin, and the side we see is gold.
To find the probability of (i), note that with probability $1/4$ we draw the double-gold. If this is the case, then the side we see is gold with probability $1$. So the probability of (i) is $(1/4)(1)$.
To find the probability of (ii), note that with probability $2/4$ we draw a mixed coin. given that we do, the probability of seeing the gold side is $1/2$. So the probability of (ii) is $(2/4)(1/2)$.
Thus $\Pr(S)=(1/4)(1)+(2/4)(1/2)=1/2$.
Note that $\Pr(D\cap S)$ is just the probability of (i), which is $(1/4)(1)$.
Now from Equation $(1)$ we find that $\Pr(D|S)=\frac{1/4}{1/2}=1/2$.