Sorry, my mathematical english vocabulary is not as vivid as I would like it to be, therefore my topic touches the main problem in searching limit for this function.
$$\lim_{x \to 0} {\left (\frac{1+x\cdot2^x}{1+x\cdot3^x}\right)}^\frac{1}{x^2}$$
I tried several approaches, although it all ended up to having division by $0$ because of $3^x$ or $2^x$.
*EDIT: Can it be solved without using l'Hôpital's rule?