Let $\Omega\subset\mathbb{R}^3$ be a bounded Lipschitz-domain. We then have, for $s\in[1,6)$ the compact embedding $H^1(\Omega)\stackrel{c}{\hookrightarrow}L^s(\Omega)$ ensuring the existence of a $C>0$ such that
$$\|u\|_{L^s(\Omega)}\leq C \|u\|_{H^1(\Omega)}\leq C\left(\|u\|_{L^2(\Omega)}+\|\nabla u\|_{L^2(\Omega)^3}\right)$$
for all $u\in H^1(\Omega)$.
I came across a different conclusion in this paper (in the middle of p. 8). This conclusion being: For all $\alpha>0$ there exists $C(\alpha,\Omega)>0$ such that
$$\|u\|_{L^4(\Omega)}\leq \alpha\|\nabla u\|_{L^2(\Omega)^3}+C(\alpha,\Omega)\|u\|_{L^2(\Omega)}$$
for all $u\in H^1(\Omega)$.
My questions: 1) Why is this statement true? I fear that this is trivial, but I fail to come up with a justification. Maybe a hint or a good reference would already do the trick for me.
2) Beyond that: Is it possible to determine the order of (an optimal) $C(\alpha,\Omega)$ w.r.t. $\alpha$? (Possibly something like $C(\alpha,\Omega)= \mathcal{O}(\alpha^{-1})$ when fixing $\Omega$).