Obviously $p$ and $q$ are not really independent variables - a more natural variable to look at might be $t = 1/p$, so that $1/q = 1-t$. Also make some substitutions $u = x^p$, $v = x^q$. Now you can see that the problem is equivalent to
$$\begin{align*}
u^{1/p} v^{1/q} &\le \frac{u}{p} + \frac{v}{q} \\
u^{t} v^{1-t} &\le tu + (1-t)v.
\end{align*}$$
The presence of the $t$ and $1-t$ should now make it look a lot more like it has to do with convexity.
In fact, if you let $r = u/v$, you can reformulate the problem further by dividing both sides by $v$. This turns the problem into a single variable inequality in $r$ (with a parameter $t$, $0<t<1$):
$$r^t \le tr - t + 1.$$
Either of these reformulations should be more approachable than the original problem.