If the center of the unit-ball is in the origin $(0,0)$, then each point on the unit-ball will have the same p-norm (i.e. 1). The unitball therefore describes all points that have "distance" 1 from the origin, where "distance" is measured by the p-norm.
The easiest unit balls to understand intuitively are the ones for the 2-norm and the 1-norm.
Example 1: The 2-norm is simply the length of the vector ($\sqrt{x_1^2 + x_2^2}$ for the 2-dimensional case). Therefore it makes sense that all points of the same length form a circle around the origin.
Example 2: The 1-norm ($|x_1| + |x_2|$) is another case that can be easily interpreted. Just imagine the special cases
$$ x_{horizontal} = (1,0), x_{vertical}=(0,1) $$
Their 1-norm is
$$ |x_{horizontal}| = | x_{vertical}| = 1 $$
Every point on the line between these two points will also have a 1-norm of 1 since you linearly decrease the $x_1$-component while you increase the $x_2$-component.
Example 3: The infinity norm is defined as $\|x\|_\infty=\max\{ |x_1|, \dots, |x_n| \}$. Therefore, $\|x\|_\infty=1$ for all $(x_1,x_2$) where either $|x_1|=1$ and$|x_2| \leq 1$ or $|x_1|\leq1$ and $|x_2| = 1$ - this is how the square is found!