We are going to use a classical trick which is the introduction of a specific inner product.
First of all, one can write :
$$m_{ij} = r^{|(n+1-i)-(n+1-j)|} - r^{(n+1-i)+(n+1-j)}$$
Setting $i'=n+1-i$, $j'=n+1-j$, and dropping the primes, we can consider that the general entry is now (see remark below) :
$$m_{ij} = r^{|i-j|} - r^{i+j}\tag{1}$$
In fact, for normalization purposes, it will be simpler to work with :
$$m_{ij}=\frac{\pi}{4}( r^{|i-j|} - r^{i+j}) \tag{1'}$$
which doesn't change the sign of the eigenvalues of this matrix.
Now, the important fact : (1') can be written like this :
$$m_{ij}=\int_0^\infty \sin(pix)\sin(pjx)\underbrace{\frac{1}{1+x^2}}_{w(x)}dx\tag{2}$$
Indeed, (2) can be transformed into :
$$\tfrac{1}{2}\int_0^\infty\frac{\cos(p(i-j)x)}{1+x^2}dx-\tfrac{1}{2}\int_0^\infty\frac{\cos(p(i+j)x)}{1+x^2}dx
$$
which is equal to (1'), if one takes $p=-\ln r$ as a consequence of the following result :
$$\int_0^\infty\frac{\cos(u x)}{1+x^2}dx=\frac{\pi}{2}e^{-|u|}$$
(which can be seen as a consequence of
the fact that $\frac{1}{1+x^2} \leftrightarrow e^{-|u|}$ is a Fourier Transform pair).
What is the interest of (2) ? The fact that $m_{ij}$ can be written under the form of an inner product :
$$m_{ij} \ = \ < \sin(pix) \ , \ \sin(pjx) >$$
with an inner product defined in this way :
$$<f,g> \ = \ \int_0^{\infty}f(x)g(x)w(x) \ \text{where} \ w \ \text{is a weight function.}$$
Therefore, $M$ is the Gram matrix for this inner product and functions $f_k(x)=sin(pkx), k=1\cdots n$. These functions being linearly independent, $M$ is positive-definite (not only semi-definite-positive).
Remark : Why is positive-definiteness preserved by the change of indices we have done at the beginning ? This is due to the following relationship between the new matrix $M'$ and the old one $M$ :
$$M'=JMJ=JMJ^{-1}, \tag{3}$$
where $J$ is the matrix analogous to identity matrix $I$, but with its "1" entries on the antidiagonal (otherwise said, the matrix with $J_{i,j}=\delta(i+j-(n+1))$ where $\delta$ is the Kronecker symbol). Explanatio, : Left- (resp. right-) multiplying by $J$ a matrix generates a row- (resp. column-) reversal.
As a consequence of (3), $M$ and $M'$ have the same eigenvalues, all of them $>0$ ; therefore $M'$ inheritates its def. positiveness from the def. positiveness of $M$.