I know there is an answer to a similar question here, however what I'm looking for is something slightly different.
So occasionally friends will come to me with mathematical problems that they need solving, and I try to anticipate the kinds of questions they might ask. Recently a friend needed to find the area of a bunch of rectangles so he knew how many tiles to buy for a wall he was tiling. One of the questions I thought he might ask was the title question, and I realised that, for all the time I've spent studying mathematics, I don't think I'd be able to give a decent intuitive explanation of this basic fact.
So my question is this: If you had to give a non-rigorous, intuitive explanation to a layman or young student, how would you do it?
Edit: A helpful comment and edit has suggested using the example of marbles as an explanation, however the reason why I don't think that fully answers my question is because I can anticipate that causing problems in someones intuition when confronted with a rectangle that has a decimal height or width. What would it mean to have $0.36$ marbles for instance?
Edit: To be clear, the question I'm asking here is how would you explain to a layman with little knowledge of maths why the area of a rectangle is the width times the height. I'm not asking how would I explain to my friend how many tiles he needs to fill his wall. I mentioned that problem simply because it's what motivated me to think of this question.