My question is, is there a way to eliminate the need for fraction arithmetic and rationalizing denominators necessitated by Po-Shen Loh's alternative to the quadratic formula while still being able to provide a student to whom you're teaching the method an intuitive understanding of what is going on?
A few months back, Po-Shen Loh published an article providing an alternative to the quadratic formula. His method applies the properties of quadratics described in this answer. For Loh's method to be used, the quadratic must be of the form $Ax^2+Bx+C=0$ where $A=1$. Certainly, if $A\neq 1$ you can divide through by $A$ and not affect the roots, but it means fractions, accompanying fraction arithmetic, and the possible need to rationalize denominators--all of which is not necessary if just using the commonly memorized quadratic formula. Consider just trying to solve $3x^2 + 3x + 1 = 0$ using Loh's method and you'll see what I mean. You end up with fractions all the way through with denominators of 2, 3, 4, 6, and 12 at some point in the process.