We work in the principal ideal domain $\mathbb Z [\omega]$, where $\omega = \frac{-1 + \sqrt3 i}{2}$ (which we view as an element of $\mathbb C$).
Without loss of generality, assume that $a \geq b$ and $c \geq d$, and that we don't have equality at the same time.
Write the equation as $(a + b \omega)(a + b\overline\omega) = (c + d \omega)(c + d\overline\omega)$. Let $u$ be the greatest common divisor of $a + b\omega$ and $c + d\omega$. It is well defined up to multiplication by a sixth root of unity, i.e. $\pm 1, \pm \omega, \pm \omega^2$.
Write $a + b\omega = u v$ and $c + d\omega = u v'$, with $v, v'$ coprime. We then have $v\overline v = v' \overline {v'}$, which implies (since $v, v'$ coprime) that $v \mid \overline{v'}$ and $v'\mid \overline v$. But taking complex conjugation gives $\overline{v'}\mid v$, hence $v' = \varepsilon v$ for some sixth root of unity $\varepsilon$.
We therefore have $a + b\omega = uv$, $c + d\omega = u\overline v \varepsilon$. By replacing $u, v, \varepsilon$ with $u\delta^{-1}, v\delta, \varepsilon\delta^2$ for some sixth root of unity $\delta$, we may assume without loss of generality that $\varepsilon = \pm 1$.
Case 1: $\varepsilon = 1$.
We have $a + b\omega = uv$. Taking complex conjugation gives $a + b\overline \omega = \overline u\overline v$. Solving this linear equation, we get $a + b = -\omega u v - \overline \omega \overline u \overline v$.
Similarly, we get $c + d = -\omega u \overline v - \overline \omega \overline u v$.
Hence in the end $a + b + c + d = -(\omega u + \overline {\omega u})(v + \overline v)$.
Since both $(\omega u + \overline {\omega u})$ and $v + \overline v$ are integers, if the product is prime, then one of them must be $\pm 1$.
Now observe the fact that, for any element $x \in \mathbb Z[\omega]$, $x + \overline x = \pm 1$ will imply that $\arg x$ lies in either $[60^\circ, 120^\circ]$ or $[-120^\circ, -60^\circ]$.
It follows that $v + \overline v$ cannot be $\pm 1$. This is because both $a + b\omega$ and $c + d\omega$ lives in the region $\{z \in \mathbb C: 0 < \arg z \leq 60^\circ\}$, hence the number $v/\overline v$, being their quotient, must have $\arg$ in the range $(-60^\circ, 60^\circ)$.
But $\omega u + \overline{\omega u}$ cannot be $\pm 1$ either. The reasoning is similar: since $a + b\omega$ and $c + d\omega$ cannot both attain $60^\circ$ of $\arg$, the number $u^2 v \overline v$, being their product, must have $\arg$ in the range$(0^\circ, 120^\circ)$. This means $u$ must have $\arg$ in the range $(0^\circ, 60^\circ)$ or $(-180^\circ, -120^\circ)$, hence $\omega u$ has $\arg$ in the range $(120^\circ, 180^\circ)$ or $(-60^\circ, 0^\circ)$.
This completes the proof that $a + b + c + d$ cannot be a prime number in the case $\varepsilon = 1$.
Case 2: $\varepsilon = -1$.
Same as above, we work out the formula $a + b + c + d = -(v - \overline v)(\omega u - \overline{\omega u})$.
This case is now significantly easier, since the product must be a multiple of $3$. So if it is a prime, then we have $a + b + c + d = 3$ and it's already impossible.