In the geometric interpretation of the complex numbers, $(a,b)$ is a point in the plane, the components of which are abscissa and ordinate.
Complex numbers are seen, in polar form, as a vector length and vector angle. The complex multiplication by $(0,1)$ is defined to be a rotation by a right angle. More generally, multiplication by a complex can be seen as the application of a similarity transform, i.e. the combination of a scaling and a rotation.
Now if you look at the product of two complex numbers as the combination of two similarity transforms, considering the rotation only, you need to enforce
$$(\cos\alpha,\sin\alpha)(\cos\beta,\sin\beta)=(\cos(\alpha+\beta),\sin(\alpha+\beta)),$$ as the combination of two rotations is a single rotation by the sum of the angles.
And recall,
$$(\cos(\alpha+\beta),\sin(\alpha+\beta))=(\cos\alpha\cos\beta\color{red}-\sin\alpha\sin\beta,\sin\alpha\cos\beta\color{red}+\cos\alpha\sin\beta).$$
$$\begin{bmatrix} a & c\ b & d \end{bmatrix}$$
then the right component of the multiplication is the determinant of this matrix but with addition in lieu of subtraction.
– PrincessEev Mar 06 '19 at 09:10