$\displaystyle\lim_{x\to p} \ln(x) = \ln(p)$
Let $\epsilon>0$.
$|\ln(x)-\ln(p)| = \Big|\ln\Big(\frac{x}{p}\Big)\Big| $
Observe that:
$$\Big|\ln\Big(\frac{x}{p}\Big)\Big| < \epsilon \iff -\epsilon < \ln\Big(\frac{x}{p}\Big) < \epsilon \iff e^{-\epsilon} < \frac{x}{p} < e^\epsilon \iff pe^{-\epsilon} < x < pe^\epsilon \iff pe^{-\epsilon} - p < x - p < pe^\epsilon - p \iff p(e^{-\epsilon} - 1) < x - p < p(e^\epsilon-1)$$ $$ \iff -p(e^\epsilon - 1) < x - p < p(e^\epsilon - 1) \iff |x - p| < p(e^\epsilon - 1) $$
Note that $e^\epsilon - 1 \geq -e^{-\epsilon}+1$, since $e^x-1$ is convex, $-e^{-x}+1$ is concave and they share $y=x$ as tangent in $x=0$. Then $-(e^\epsilon - 1) \leq e^{-\epsilon}-1 $.
Then make $\delta = p(e^\epsilon - 1) > 0$.
So we have: $|x - p| < \delta \Rightarrow |\ln(x)-\ln(p)| < \epsilon$
I think my proof is ok, but I became confused after seeing what André Nicholas choosed for $\delta$ in this answer. Isn't this implying my choice for $\delta$ doesn't work?
$$p(e^{-\epsilon} - 1) < x - p < p(e^\epsilon-1) \iff -p(e^\epsilon - 1) < x - p < p(e^\epsilon - 1)$$
is not true and should be an $\implies$, but you need the other direction. Indeed, we have
$$-p(e^\epsilon - 1) \leqslant p(e^{-\epsilon} - 1) < p(e^\epsilon-1)$$
so that $p(e^{-\epsilon} - 1) < x-p \implies -p(e^\epsilon - 1) < x-p$, but not the other way round.
– Fimpellizzeri Jun 07 '18 at 19:34$$|x-p|<p(1-e^{-\epsilon}) \iff -p(1-e^{-\epsilon}) = p(e^{-\epsilon} - 1) < x-p < p(1-e^{-\epsilon}) < p(e^\epsilon -1) \implies p(e^{-\epsilon} - 1) <x-p < p(e^{\epsilon} - 1),$$
so yes. The only caveat is that perhaps it would be a good idea to include in your text the proof that $1-e^{-\epsilon} < e^\epsilon -1$ for $\epsilon > 0$.
– Fimpellizzeri Jun 07 '18 at 20:44