First consider $B_{a}(n)$ as the number of "binary number" without 0 repeated of length $n$, which starts with $a$, with $a \in \left\{0, 1\right\}$.
Then:
$$B(n) = B_{0}(n) + B_{1}(n)$$
is the number of "binary number" without 0 repeated of length $n$.
We can know work on the $B_{a}(n+1)$. These number can build by adding $0$s or $1$s in front of a number of length $n$. In particular we have that:
$$B_{0}(n+1) = B_{1}(n) \\
B_{1}(n+1) = B_{0}(n) + B_{1}(n) = B(n)$$
Summing up, we have that:
$$B(n+1) = B(n) + B_{1}(n)$$
But it also clear from the previous relation that $B_1(n) = B(n-1)$ (since $B_{1}(n+1) = B(n)$ is true for $n$, then it is true even for $n-1$), so we finally have the recurrence relation:
$$B(n+1) = B(n) + B(n-1)$$
At this point you have to determinate the number $B(1)$ and $B(2)$ and then apply the recurrence relation we have derived before.
We have $B(1) = 2$, since we have the sequences $[0]$ and $[1]$.
Also, $B(2) = 3$, since we have the sequences $[0,1]$, $[1,0]$ and $[1,1]$.
So we can evaluate $B(3) = B(2) + B(1) = 5$ and so on.
Note: the recurrence relation is the same of the Fibonacci sequence.