Edit: This answer has been mostly rewritten, since the previous versions contain a lot of text, most of which is no longer valuable (given that this answer is more comprehensive).
I read a paper that reminded me of this problem and decided to revisit it recently. This problem is not nearly as difficult as I thought it was at the time of my last answer. (I had previously considered an argument along the lines of the following, but I rejected it before thinking it through properly.)
This answer should be rigorous (and in danger of being pedantic), so I hope it will satisfy the OP's request. But please let me know if you find any errors in the reasoning.
Introduction: Instead of considering the problem as stated by the OP, I will consider a similar and more general problem. Let
$$ X(t) = A + t B $$
where $A$ is any square nonnegative matrix and $B$ is any positive matrix of the same dimensions.
The OP's original question can be restored by substituting $t \to \frac{t}{1-t}$, $B = \tfrac{1}{2} 1 1^T$, and $A(t) = (1 - t)X(t)$. (Obviously this would pose a problem if we cared what happens at $t=1$, but the question is only concerned with what happens in a neighborhood of $t=0$.)
Definitions: By the Frobenius-Perron theorem, the spectral radius of $A$, $\rho(A)$, is associated with one or more real nonnegative eigenvectors. Let $R$ denote the right eigenspace associated to $\rho(A)$ and $L$ denote the associated left eigenspace.
Proposition 1: $\rho(X(t))$ is continuous as a function of $t$ on $[0, 1]$.
Proof: This is an immediate consequence of the fact that any eigenvalue of a continuously varying matrix can be expressed as a continuous function. See this answer, for example.
Definitions: Let the vectors $v_i$ be a basis for $R$ and $u_i$ be a basis for $L$. By the Frobenius-Perron theorem, all $u_i$ and $v_i$ must be nonnegative.
(Note that $\dim R = \dim L$ since every matrix is similar to its transpose.)
Proposition 2: The $u_i$ can be chosen such that $u_i^T v_j = 0$ when $i \ne j$ and $u_i^T v_i = 1$. We will assume that this has been done below.
Proof: This is a well-known theorem. See this answer, for example.
Definitions: Let $V$ be a matrix containing $v_i$ as columns and $U$ be a matrix containing $u_i$ as columns. Let $P = V U^T$ and $Q = I - P$. Note that $P$ and $Q$ have the same dimensions as $A$ and $B$.
Proposition 3: $P$ is a projection operator onto $R$ and $P r = r$ for any $r \in R$.
Proof: This is also well-known, but here is a quick proof.
$$ P^2 = (V U^T) (V U^T) = V (U^T V) U^T = V I U^T = V U^T = P$$
The main step $U^T V = I$ is a consequence of Proposition 2 and the normalization chosen there. For any $r \in R$, $r = \sum_j c_j v_j$, so $(U^T r)_i = \sum_j c_j u_i^T v_j = c_i$ and $P r = \sum_i c_i v_i = r$.
Definitions: Since $X(t)$ is a positive matrix for $t>0$, then for all $t>0$ there is a unique, positive eigenvector associated with $\rho(X(t))$. Denote this $x(t)$.
Note: All limits considered below are from the right (i.e., replace $t \to 0$ with $t \to 0^+$).
Proposition 4: $\lim_{t \to 0} Q x(t) = 0$.
Proof: This is the same as @loupblanc's Proposition 2 on this page. The proof is as follows. First, note that any limit point of $x(t)$ must be in $R$. Consider any sequence $t_i \to 0$ such that $x(t_i)$ converges to some vector $x_*$. Considering the limit in the eigenvalue equation, we find that $X(0) x_* = \rho(X(0)) x_*$, or $A x_* = \rho(A) x_*$, so $x_* \in R$. This implies $P x_* = x_*$ by Proposition 3, so $Q x_* = 0$.
Definition: Let $Y = P B$.
Proposition 5: $Y$ is either a positive matrix or it has some zero rows and contains a positive submatrix.
Proof: $P$ is nonnegative (being the sum of products of nonnegative elements) and $B$ is positive. $(PB)_{ij} = \sum_k P_{ik} B_{kj} > 0$ if there is any $k$ where $P_{ik} > 0$, so the only way for an element to be zero is if $P$ has an entire row that is zero. Since the rank of $P$ is equal to $\dim R \ge 1$, then not all the rows of $P$ can be zero. Excluding the indices where the rows of $P$ are zero, then the remaining submatrix must be positive.
Comment: Given Proposition 5, we can without loss of generality assume that $Y$ is a positive matrix. If not, we can write $Y = \begin{pmatrix} Y_1 & Y_2 \\ 0 & 0 \end{pmatrix}$ where $Y_1$ and $Y_2$ are positive submatrices. We can restrict the entire following discussion to the basis elements with positive entries, effectively replacing $Y$ with $Y_1$. Note that, in this case, the convergence of the bottom entries of $x(t)$ (on the rows where $P$ is zero) to zero is guaranteed by the fact that $\lim_{t \to 0} Qx(t) = 0$ and $Q = I - P$.
Definition: Let $w^T$ and $y$ be the left and right Frobenius-Perron eigenvectors of $Y$, respectively. Note that since $Y$ is positive, both of these are positive.
Proposition 6. $\lim_{t \to 0} \frac{\rho(X(t)) - \rho(A)}{t} = \rho(Y)$.
Proof:
$$ \rho(X(t)) P x(t) = PX(t) x(t) = P \left( A + tB \right) x(t) = P \rho(A) + tY x(t) $$
Rearranging gives
$$ Y x(t) = \frac{\rho(X(t)) - \rho(A)}{t} P x(t) $$
Multiplying through by $w^T$ and dividing by $w^T P x(t)$ gives
$$ \frac{\rho(X(t)) - \rho(A)}{t} = \rho(Y) \frac{w^T x(t)}{w^T P x(t)} = \rho(Y) \frac{w^T (P + Q) x(t)}{w^T P x(t)} = \rho(Y) \left( 1 + \frac{w^T Q x(t)}{w^T P x(t)} \right) $$
As $t \to 0$, $Qx(t) \to 0$. Moreover, $w^T P x(t)$ cannot go to $0$ because $P x(t)$ is nonnegative and always has some nonzero elements and $w$ is positive. Taking the limit on both sides proves the result.
Proposition 7: If $M(t)$ is a matrix varying with parameter $t$ that has a limit $L$ at $t=0$, and $m(t)$ is a vector which has a bounded norm for $t > 0$, and $\lim_{t \to 0} L m(t)$ exists, then $\lim_{t \to 0} M(t) m(t) = \lim_{t \to 0} L m(t)$ (i.e., the limit can be substituted for $M$).
Proof: There is probably an easier proof, but this is easy enough to prove directly. Using any induced matrix norm,
$$ 0 \le \| M(t) m(t) - L m(t) \| \le \| M(t) - L \| \| m(t) \| \to 0 $$
as $t \to 0$, where the last step uses the fact that $m(t)$ is bounded. The result follows from the squeeze theorem.
Main theorem: $\lim_{t \to 0} x(t)$ exists and is equal to $y$.
Proof: From the proof to Proposition 6, we have
$$ \left[ Y - P \left( \frac{\rho(X(t))-\rho(A)}{t} \right) \right] x(t) = 0 $$
Taking a limit and applying Proposition 7, we get that
$$ \lim_{t \to 0} \left[ \left( Y - \rho(Y) P \right) x(t) \right] = 0 $$
We can subtract $\lim_{t \to 0} \rho(Y) Q x(t)$ from both sides and apply the theorem on limits of sums and $P+Q=I$ to get rid of $P$, i.e.,
$$ \lim_{t \to 0} \left[ \left( Y - \rho(Y) \right) x(t) \right] = 0 $$
This means that any limit points of $x(t)$ must lie in the eigenspace of $Y$ associated to $\rho(Y)$. Since $Y$ is a positive matrix, then this eigenspace is one-dimensional. Since $x(t)$ and $y$ are both normalized positive vectors belonging to the same one-dimensional eigenspace, they must be equal.