Given $x^3+y^3=N$, we can perform some substitutions to obtain an elliptic curve $u^3-432N^2=v^2$, as given here, which are $x=\frac{36N+v}{6u}$, $y=\frac{36N-v}{6u}$. Here's the details: \begin{align*} \left(\frac{36N+v}{6u}\right)^3+\left(\frac{36N-v}{6u}\right)^3 &=N \\ u^3-432N^2 &=v^2\end{align*}
What's the inspiration for these substitutions? I see why linear substitutions won't work so perhaps I should have tried a simple rational substitution.