There is no canonical definition of $i$. Suppose you fix a definition, such that $i^2 = -1$, then we also have
$$(-i)^2 = (-1)^2i^2 = 1\cdot -1 = -1$$
Thus, in any reasonable algebraic system of characteristic not 2, (in particular, in any field of characteristic not 2), if there is a single element whose square is $-1$, then there must also be another one, and there is no mathematical way of telling them apart. This is unlike the situation with positive real numbers, since even though there are two square roots of 2, only one of them is positive. Thus, we can define $\sqrt{2}$ to be the positive number whose square is 2.
Your question is a philosophical one. You have a symbol $i$, and you want to associate it to something that doesn't exist ($\sqrt{-1}$ isn't a priori defined). How does one do this? Well, you can't, but the way people often deal with this is to not define $i$. You simply use it as a symbol, which can be added and multiplied by other numbers and itself, satisfying the relation $i^2 = -1$.
Then, one defines the complex numbers to be the set of formal sums $a+bi$, where $a,b\in\mathbb{R}$ and $i^2 = -1$. (Formal in the sense that these sums don't a priori lie in any algebraic system, they have no "meaning" a priori, since after all $i$ isn't defined).
However, using the typical rules for adding/subtracting/multiplying/dividing, its easy to see that you can add and subtract any two such sums to get another such sum:
$$(a+bi) + (c+di) = (a+c) + (b+d)i$$
Using the relation that $i^2 = -1$, you can also multiply such sums:
$$(a+bi)(c+di) = ac + adi + bci + bdi^2 = (ac-bd) + (ad+bc)i$$
You can also divide any $a+bi$ by any $c+di\ne 0$ as follows:
$$\frac{a+bi}{c+di} = \frac{(a+bi)(c-di)}{(c+di)(c-di)} = \frac{(ac+bd) + (bc - ad)i}{c^2+d^2} = \frac{ac+bd}{c^2+d^2} + \frac{bc-ad}{c^2+d^2}i$$
In doing all this, we have essentially shown that this set $\{a+bi : a,b\in\mathbb{R}\}$ forms what is called a "field". However, we still haven't really defined $i$ (ie, we haven't associated it to anything we are already familiar with. We simply called $i$ into existence, and decreed that it satisfies certain properties, including $i^2 = -1$). However, in doing this, we have implicitly given $i$ a meaning - in this set of formal sums $\{a+bi : a,b\in\mathbb{R}\}$, $i$ is simply itself!
Lastly, in more advanced language, you can define:
$$\mathbb{C} := \mathbb{R}[x]/(x^2+1)$$
Where the right hand side is the quotient of the polynomial ring $\mathbb{R}[x]$ by the principal ideal generated by $x^2+1$. In this situation, we may identify $i$ with the image of $x$ in this ring, though it would be just as okay to identify $i$ with (the image of) $-x$.