Suppose I am working in $\Bbb R^3$. Suppose I have a pond and I drop some dust on the surface. If the materials spread out, I have positive divergence, usually.
Let $\mathbf{v}(\mathbf{x})$ denote the velocity of a dust particle. I assume my divergence is a measure of the magnitude of this particle's tendency to move away. So if I want to find the magnitude the particle will move, why wouldn't $||\mathbf{v}(\mathbf{x})||$ denote my divergence?