Here is a proof I saw somewhere of the fact $R/I$ is a field if and only if $I$ is maximal:
$\implies$ Suppose that $R/I$ is a field and $B$ is an ideal of $R$ that properly contains $I$. Let $b \in B$ but $b \notin I$. Then $b + I$ is a nonzero element of $R/I$ and therefore there exists an element $c + I$ such that $(c + I)(b + I) = 1 + I$. Since $b \in B$ we have $bc \in B$. Because $1 + I = (c + I)(b + I) = bc + I$ we have $1 - bc \in I \subset B$. So $1 = (1-bc) + bc \in B$. Hence $B = R$.
$\Longleftarrow$ Now suppose $I$ is maximal and let $b \in R$ but $b \notin I$. Consider $B = \{br + a \mid r \in R, a \in I \}$. This is an ideal properly containing $I$. Since $I$ is maximal, $B = R$. Thus $1 = bc + a^\prime$ for some $a^\prime \in I$. Then $1 + I = bc + a^\prime + I = bc + I = (b + I)(c + I)$.
I thought this was fairly long so I tried to come up with a shorter proof. Can you tell me if this is right:
$\implies$ Assume that $R/I$ is a field and $I$ is not maximal. Then there exists an $x \in R - I = I^c$ that is not a unit (otherwise $I$ would be maximal). Then $x + I$ does not have an inverse hence $R/I$ is not a field.
$\Longleftarrow$ Assume $I$ is maximal and $R/I$ is not a field. Then there is an $x$ such that $x + I \neq 0 + I$ does not have an inverse. This $x$ is not in $I$ and $x$ is not a unit. Hence $I \subsetneq I + (x) \subsetneq R$. Which contradicts $I$ being maximal.