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Is it true that:

-an inner product satisfies the properties of a norm if and only if the norm satisfies the parallelogram equality

-a norm can be induced by a metric if and only if the metric satisfies $d(x+a,y+a)=d(x,y)$ and $d(ax,ay)=ad(x,y)$

or are the implications one way?

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The first statement is true both ways. Specifically, suppose $(X, ||\cdot||)$ is a normed linear space. Then the norm $||\cdot ||$ is induced by an inner product iff the parallelogram law holds in $(X,||\cdot||)$.

For the second statement, this is not true. Call the condition $d(x,y)=d(x+a,y+a)$ translation invariance, and the condition $d(x,y)=d(ax,ay)$ homogeneity. Consider the following variant of the characteristic function $$ \chi(x,y)=\left\{\begin{matrix} 1, & x\neq y, \\ 0, & \text{otherwise.} \end{matrix}\right. $$ Homogeneity fails for $\chi,~x\neq y$. Indeed, $$ \chi(x,y)=1\neq a=\chi(ax,ay). $$