An outer product is a description of an operator, which is very often to be applied to a state. It can therefore be used to describe how the state transforms under the action of the operator.$\def\ket#1{\lvert#1\rangle}\def\bra#1{\!\langle#1\rvert}$
For example, we may describe the Hadamard gate by
$$
H \;=\; \ket{+}\bra{0} \,+\, \ket{-}\bra{1},
$$
which describes the fact that $H$ transforms $\ket{0} \mapsto \ket{+}$ and $\ket{1} \mapsto \ket{-}$, and transforms all linear combinations of $\ket{0}$ and $\ket{1}$ linearly.
If you want to describe the effect of the Hadamard gate on the standard basis — describing its matrix, but symbolically, so that you can actually carry out symbolic analysis — then you might then want to write something like
$$
H \;=\;
\frac{1}{\sqrt 2}\sum_{x,y \in \{0,1\}} (-1)^{xy} \,\ket{y}\bra{x}.
$$
Admittedly this is not often very important specifically for a single Hadamard matrix, though a representation like this may well prove useful if you want to reason about performing a Hadamard on many qubits at once,
$$
H^{\otimes n} \;=\;
\frac{1}{\sqrt{2^n}} \sum_{k,z \in \{0,1\}^n} (-1)^{k\cdot z}\,\ket{k_1 k_2 \cdots k_n}\bra{z_1 z_2 \cdots z_n} ,$$
or to describe the quantum Fourier transform with respect to the integers modulo $M$ for some integer $M$:
$$
\begin{align}
F_{M} \,=\, \frac{1}{\sqrt M} \sum_{x,y \in \mathbb Z_M} \mathrm e^{2\pi i x y\!\:/\!\:M}
\end{align} \ket{y}\bra{x}.
$$
It is sometimes useful to describe projectors using outer products as well: for example, the operator which projects states onto the $\ket{+}$ states would be written simply as $\ket{+}\bra{+}$.