Let $H$ be a Hilbert space and $C$ be a non empty closed convex subset of $H$ and let $x\notin C$. We know that there exists a unique $y_0$ in $C$ such that $\|x-y_0\|=\inf_{y\in C}\|x-y\|$. Call $y_0$, the projection of $x$ onto $C$.
The proof of this result heavily depends on the parallelogram law which holds only in Hilbert spaces. Is the result true for just normed spaces also? Have people already studied about this?