It's not a matter of intuition*, it's a matter of expedience.
My professor in Electromagnetism and Waves used to like to say,
"Now let's complexify that."
What he meant was, "At this point I'm going to rewrite this using $e^{ix}$-like formulas
so that we can complete this lesson this morning rather than having to stretch it over
two or three class periods."
You don't use a calculator (or computer) to compute square roots because it gives you a
better intuition about square roots. You use the calculator because it takes so much
longer to extract a square root with pencil and paper.
The difference is not quite that dramatic (perhaps) when you change real sinusoidals
to complex exponentials, but it was dramatic enough to make that professor's
phrase memorable to me decades later. It was kind of like dropping some sinusoidal
functions into the hopper of a big mathematical machine, then you turn the crank and
answers come dropping out the bottom.
The examples you linked to don't really seem to do anything particularly useful with the
complex exponentials. They seem to just be introducing the idea that you can make a
correspondence between sinusoids and complex exponentials. The wonderful mathematical
machine is presumably waiting to be brought out in a later lesson.
*Or maybe it is a matter of intuition. As noted in a comment below, if you make certain associations between features of sinusoids and features of complex numbers, you can develop a good intuition for dealing with phase and amplitude.