I am attempting to prove the converse to $I$ maximal implies $I$ prime is not true.
$I$ prime $\iff A/I$ is an integral domain and $I$ maximal $\iff A/I$ is a field so I'm looking for a prime ideal that yields an integral domain but not a field.
Obviously the integers fail (as the only ideals are $d\mathbb{Z}$ for some $d$) and these are prime iff $d$ is prime and the quotient ring modulo $p$ is a field.
I have proved $\langle p(x)\rangle$ is maximal iff $p(x)$ is irreducible in $K[x]$ where $K$ is a field, again tried looking for prime ideals that aren't generated by an irreducible polynomial but did not get far.
I imagine I should be considering the ring of diagonal matrices as this has zero divisors and I think zero divisors are important in the underlying examples.