You can easily show geometrically, that if rotation+scaling is a multiplication, if the y axis is mapped onto $i$. So scaling rotation of r,a * R,A gives Rr, a+A. One can easily suppose a is an exponent, but the jump to radians and e needs series analysis. It is possible to show that $i^2=-1$.

In the diagram, we wish to multiply R cis(A) by r cis(a), demonstrating that rotation and scaling comes out as complex multiplication.
We start with the triangle OAB being r cis(a), scaled by C, so OA is Cc, OB is Cs, and OB is Cr. Extend AB to C, so that BCD is a copy of OAB, scaled by S: ie BD=Sc, CD=Ss, and BD is Sr. The triangle OBD is a copy of C:S:R, scaled by a factor of r. The side OB is rC, the side BD is rS, and OD is rR.
We have now shown that OD is the point at rR cis(a+A).
One can calculate the point D as $Cc-Ss + i(Cs + sS)$. But the product of C+iS and c+is is $Cc+Ssi^2 + i(Cs+sC)$. Since these are equal, we get $i^2=-1$.
This is a geometric proof of the argand diagram.
While we have shown that complex multiplication corresponds to dialation and rotation, it is not immediately obvious that this is $e^{i\theta}$. One has to resort to the expansion of series of cosine and sine, and exponential, to see this is the case.