Note that Zsigmondy's theorem
could be used to prove this. Instead, we can continue with your idea of using the multiplicative order. For each prime $r$ where $r \mid a^{pq}-1$, and their multiplicative orders $m = \operatorname{ord}_r(a)$, we have
$$m \mid pq \;\;\to\;\; m \in \{1, p, q, pq\}$$
With $m = 1$, consider
$$a^{pq}-1=(a-1)(a^{pq-1}+a^{pq-2}+\ldots+a+1)$$
Since $r \mid a - 1 \;\to\; a \equiv 1 \pmod{r}$, then
$$a^{pq - 1} + a^{pq - 2} + \ldots + a + 1 \equiv 1 + 1 + \ldots + 1 + 1 \equiv pq \pmod{r}$$
but $r \neq p$ and $r \neq q$, so
$$r \nmid a^{pq - 1} + a^{pq - 2} + \ldots + a + 1$$
Thus, the product of all primes $r$ (including multiplicities), where $r \mid a^{pq} - 1$ with $m = 1$, divides $a - 1$ (note the product is actually $a - 1$). Next, with $m = p$, use
$$(a^{p})^q - 1 = (a^{p} - 1)\left((a^{p})^{q - 1} + (a^{p})^{q - 2} + \ldots + a^{p} + 1 \right)$$
Since $r \mid a^{p}-1 \;\to\; a^{p} \equiv 1 \pmod{r}$, then
$$(a^{p})^{q - 1} + (a^{p})^{q - 2} + \ldots + a^{p} + 1 \equiv 1 + 1 + \ldots + 1 + 1 \equiv q \pmod{r}$$
but $r \neq q$, so
$$r \nmid (a^{p})^{q - 1} + (a^{p})^{q - 2} + \ldots + a^{p} + 1$$
This means that the product of all primes $r$ (including multiplicities), with $m = p$, divides $a^{p} - 1$. Similarly, for all primes $r$ where $m = q$, we get
$$r \nmid (a^{q})^{p - 1} + (a^{q})^{p - 2} + \ldots + a^{p} + 1$$
Since $a - 1 \mid a^p - 1$, and the primes $r$ where $m = 1$ and those where $m = p$ are distinct (because $p \neq 1$), then the product of all primes $r$, including multiplicities, with $m = 1$ or $m = p$, divide $a^p - 1$. Also, the product of all primes $r$, including multiplicities, with $m = q$, divide $a^q - 1$. Thus, the product of all the primes $r$ (including multiple instances of them) where $r \mid a^{pq} - 1$ with $m \in \{1, p, q\}$ can at the most be $(a^p - 1)(a^q - 1)$. However, with $p$ and $q$ being distinct primes, we have $pq \gt p + q$ so, since $a \gt 1$, then
$$\begin{equation}\begin{aligned}
(a^p - 1)(a^q - 1) &= a^{p + q} - a^p - a^q + 1 \\
& \lt a^{p+q} - 1 \\
& \lt a^{pq} - 1
\end{aligned}\end{equation}$$
Thus, there must be at least one prime $r$ where $m = pq$. With (as you've already indicated) $m \mid r - 1$, we therefore have
$$pq \mid r - 1$$
$\tag{}$ $,d\mid b-1\Rightarrow (d,f(b)) = (d,f(1)),\ [= (d,n)\ \ {\rm if}\ \ f(x)=(x^n-1)/(x-1)]$ $\tag{}$ Proof $\ \ (d,f(b)) = (d,f(b)\bmod d) = (d,f(1))\ \ {\rm by}\ \ b\equiv 1\pmod{! d}\ $ by gcd mod reduction & poly congruence rule. $\ \ $ – Bill Dubuque Sep 29 '23 at 22:57