Although there is probably a less hand-wavy answer for this, the reason is because exponentiation and by extension, multiplication by complex numbers results in a different geometric effect than that of real numbers. Multiplication/exponentiation by real numbers results in a scaling of the original number, whereas the same operation only with a complex number can introduce both a ROTATION, and a scaling. What does it mean to “rotate” a number? Well this is clear if you think of numbers as now members of the two-dimensional complex plane rather than just the one-dimensional real number line. Understanding why this is requires knowing a bit of calculus and why Euler’s identity works, but a simple example here doesn’t require that:
Imagine the 2D cartesian plane, but now the vertical axis is the imaginary axis and the horizontal axis is the real axis. This makes it so all complex numbers are now points in this plane. 1 resides at (1,0), -1 resides at (-1,0), i resides at (0,1), and -i resides at (0,-1). One can see that the ordered pairs are just (real part, imaginary part). Now multiply 1 by i. Where are we? i. We have rotated 90 degrees. Now multiply i by i, and we get to -1, thus rotating another 90 degrees. Repeat this process and you will end up back at 1. So, multiplication by i results in a 90 degree rotation.
It turns out that -1 has this same property, only it is a 180 ($ \pi$ radians) degree rotation. If we take $-1=e^{i \pi}$, then it may be clear enough without a ton of calculus/Euler’s identity proof to argue that in general, any complex number of magnitude 1 (that is one that provides a rotation only and not a scaling) can be written as $e^{i \theta}$, where $\theta$ is the angle of rotation that multiplication by this number yields. This also explains why $i=e^{i \frac{\pi}{2}}$.
From this, it is clear where nonsense like $2 \pi i = 0$ can arise from since both of these will result in the same rotation. (One is 0 degrees, the other is 360 degrees). At least from this point of view, it shows why misuse of these exponent rules for complex numbers can in fact be classified as “misuse.”