What do you call an element $r$ of a commutative ring $R$ such that multiplication by $r$ is injective, regardless of whether $r$ is a unit or not?
For example, in $\mathbb{Z}$, multiplication by a fixed nonzero integer $a$ is injective.
However, in $\mathbb{Z}/10\mathbb{Z}$, only the following elements have injective multiplication: $\{1, 3, 7, 9\}$ and they are all units (because the ring is finite and they are not zero divisors).
"Injectivity" of elements seems like a useful notion.
In any integral domain, all nonzero elements are "injective".
Additionally, if all nonzero elements are "injective", then $R$ is an integral domain. For example, let $x$ be an arbitrary element. If there exists a nonzero $y$ (possibly equal to $x$) such that $xy = 0$, then $x$ is not injective since $x0 = xy = 0$. Therefore there are no zero divisors in $R$ and $R$ is an integral domain.