Let $f(x) =c \log(x) -x$ for some $c>0$. Find $\lim_{x\to \infty} f(x) $
Intuitively it seems the required limit is $-\infty$, I am trying to make it precise. It is clear that $f'(x) $ approaches to $-1$ for large values of $x$ but i cannot see how to use this.