In $\mathbb{R}^2$, you can parametrize the line $x+y=0$ with $(t,-t)$. This is like an "antidiagonal" embedding of $\mathbb{R}$ in the direct product $\mathbb{R}\times\mathbb{R}$ (compared to the diagonal embedding given by $(t,t)$ whose range is the perpendicular diagonal line with the equation $y=x$).
You can do this in any group $G$: there is a "diagonal" embedding $G\to G\times G$ given by $g\mapsto(g,g)$, and there is an "antidiagonal" embedding $g\mapsto (g,g^{-1})$ (which is only a homomorphism if $G$ is abelian).
When we use the multiplicative group $\mathbb{R}^\times$ of nonzero reals, the image of the antidiagonal embedding is the graph of the reciprocal function, i.e. $xy=1$. But we can also parametrize the positive component of $\mathbb{R}^\times$ using the exponential function, i.e. $\exp:(\mathbb{R},+)\to(\mathbb{R}^\times,\cdot)$ is a group homomorphism. This means we can parametrize our graph using $(e^t,e^{-t})$.
If we rotate the graph of $xy=1$ by $45^\circ$ and rescale we get the graph of $u^2-v^2=1$, where $u,v=x\pm y$. When applied to the exponential parametrization, we get the hyperbolic parametrization $(\cosh t,\sinh t)$.
In the complex domain, we can multiply $y$ by $\pm i$ and the graph of $x^2-y^2=1$ becomes the graph of $x^2+y^2=1$ (or vice-versa), which is why the trig functions $(\cos\theta,\sin\theta)$ that parametrize the unit circle are related to the hyperbolic trig functions with the imaginary unit $i$.