First, as KCd wrote in the comments, it's not generally true that $\operatorname{Aut}(G \times H) \cong \operatorname{Aut}(G) \times \operatorname{Aut}(H)$, even for cyclic groups $G, H$; we only necessarily have the apparent containment $\operatorname{Aut}(G \times H) \supseteq \operatorname{Aut}(G) \times \operatorname{Aut}(H)$.
Example ($G = H = \Bbb Z_2$). We have $\operatorname{Aut}(\Bbb Z_2 \times \Bbb Z_2) \cong S_3$ (here $S_3$ acts by permutations of the $3$ nonidentity elements), whereas $\operatorname{Aut}(\Bbb Z_2) \times \operatorname{Aut}(\Bbb Z_2)$ is trivial. (More generally, $\operatorname{Aut}(\Bbb Z_p^k) \cong \operatorname{GL}(k, \Bbb Z_p)$, whereas $\operatorname{Aut}(\Bbb Z_p)^k$ consists just of the diagonal elements of $\operatorname{GL}(k, \Bbb Z_p)$.)
It is true, however, that $\operatorname{Aut}(G \times H) \cong \operatorname{Aut}(G) \times \operatorname{Aut}(H)$ in the special situation that $|G|, |H|$ are coprime, which in particular applies to our case, $G = \Bbb Z_3$, $H = \Bbb Z_5$.
Characterization of the (group) automorphisms of $\Bbb Z_n$. Since the groups $\Bbb Z_n$ are cyclic, namely, generated by $\bar 1$, any automorphism $\phi \in \operatorname{Aut}(\Bbb Z_n)$ is characterized by the value $$\bar a := \phi(\bar 1) .$$ Put another way, (in terms of the usual ring multiplication of $\Bbb Z_n$) $\phi$ is just multiplication by $\bar a = \phi(\bar 1)$. One can check that this multiplication map is an automorphism iff (in fact, a bijection iff) $a$ and $n$ are coprime, so we can identify $\operatorname{Aut}(\Bbb Z_n)$ with the group $\Bbb Z_n^\times$ of multiplicative units of the ring $\Bbb Z_n$, that is, the set of elements of $\Bbb Z_n$ with a multiplicative inverse.
It thus follows from the comment after the example that $$\operatorname{Aut}(\Bbb Z_3 \times \Bbb Z_5) \cong \operatorname{Aut}(\Bbb Z_3) \times \operatorname{Aut}(\Bbb Z_5) \cong \Bbb Z_3^\times \times \Bbb Z_5^\times .$$
Now, it's true for prime $p$ that $\operatorname{Aut}(\Bbb Z_p) \cong \Bbb Z_p^\times \cong \Bbb Z_{p - 1}$, and so $\operatorname{Aut}(\Bbb Z_3 \times \Bbb Z_5) \cong \Bbb Z_2 \times \Bbb Z_4$, but the latter notation can create confusion, and in most (all?) situations using the multiplication group notation $\Bbb Z_n^\times$ will be clearer. In any case under that isomorphism, e.g.,
- $(\bar 0, \bar 0)$ is the trivial automorphism,
- $(\bar 1, \bar 0)$ is the involution (i.e., automorphism whose square is the identity), $(\bar x, \bar y) \mapsto (-\bar x, \bar y)$, and
- $(\bar 1, \bar 1)$ can be identified with $(\bar x, \bar y) \mapsto (-\bar x, \bar 2 \cdot \bar y)$.
(In fact, $\Bbb Z_5^\times \cong \Bbb Z_4$ itself has two automorphisms, so we can identify $\bar 1 \in \Bbb Z_4$ with either automorphism of $\Bbb Z_5$ of order $4$, namely $\bar y \mapsto \pm \bar 2 \cdot \bar y$.)