Today I was discussing with a classmate about the sign of the integral
$$\int_{B(0,r)} \int_{B(0,r)} \ln(\|x-y\|)dxdy,$$ where $B(0,r)$ denotes the ball of center $0$ and radius $r$ in $\mathbb{R^2}$. My friend said that this integral is negative for every $r>0$ because the function $\ln |x-y|$ is "very negative" at $x=y$. I don't agree and I told him that I think there exists a critical $r$ from which the integral is positive. However, I don't know how to prove it. I rewrite it by using polar coordinates as $$\int_0^r\int_0^r\int_0^{2\pi}\int_0^{2\pi} \ln(\sqrt{r_1^2+r_2^2-2r_1r_2\cos(t_1-t_2)})r_1r_2dt_1dt_2dr_1dr_2.$$
I computed this integral with the software Mathematica and I obtained positive values with, for example, $r=2$. However, this proof is not valid for my friend. Does anyone know how to prove it rigorously?