I had this problem when I read this paper. It states that(around eq.(1)) for all the vectors $\vec{x}$ in the unit sphere, $T\vec{x}$ will lead the unit sphere into an ellipsoid if $T$ has full rank where $T$ stands for a $3\times 3$ matrix. And the problem is, the authors stated that the orientation of the semiaxes is given by the eigenvectors of $TT^T$, but I can't figure out why it is so?
So far, I can only solve the special case when $T$ is a positive matrix, that is we have the spectral decomposition of $T$ as $\sum_{i=1}^3 p_i \vec{a_i}\vec{a_i}^T$. Then $\vec{x}$ can be written in the basis of $\vec{a_i}$, i.e., $\vec{x}=\sum_{i=1}^3\alpha_i\vec{a_i}$ and have $\sum_i\alpha_i^2=1$ because $\vec{x}$ stands for the vector on unit sphere. Then $T\vec{x}$ equal to $\sum_i\tilde{\alpha_i}\vec{a_i}$ with $\tilde{\alpha_i}=p_i\alpha_i$. So we have $\sum_i\frac{\tilde{\alpha_i}^2}{p_i^2}=1$, which is the standard formula describing an ellipsoid. But I can't figure out the general case when $T$ is not a positive matrix, the orientation of the semiaxes is given by the eigenvectors of $TT^T$.