I know that I have to utilize (mod 100) for the problem.
Getting use of Euler's theorem as $(139, 100) = 1$ yields
$$139^{{139}^{100}} \equiv 139^{{139}^{100} \pmod{\Phi(100)}} \pmod{100}$$
$$ \equiv 139^{{139}^{100} \pmod{40}} \pmod{100}.$$
How to proceed from this point?