Context: This is the exercise 9 of chapter 3.A of Linear Algebra Done Right by Axler. We want to find such a complex function $\varphi$, that $\varphi$ is additive but non-homogeneous, i.e. $\forall z, w \in \mathrm{C}: \varphi(z + w) = \varphi(z) + \varphi(w)$, but $\exists c, z \in \mathrm{C}: \varphi(cz) \neq c\varphi(z)$. The function $\varphi$ being additive means that for any $z \in \mathrm{C}$ we know that for any point $z$ and change $z'$, the image of a point and its change in coordinates $z + z'$ is equal to the sum of the image of the point $z$ and the image of the said change $z'$. But $\varphi$ being non-homogeneous means that the scaling of some points does not match the scaled version of the image of the said points.
Question: Any hint is welcome, as right now I have no clue on how to start to construct the function $\varphi$.