Let $G$ be a group scheme of finite type over a field $k$. In his paper Algebraic Group Schemes in characteristic 0 are reduced, Oort says that since $G$ is not affine a homomorphism $\mathscr{O}_{G}\to \mathscr{O}_G\otimes \mathscr{O}_G$ does not exist in general. But for $e\in G$, the identity element of $G$ and $\mathfrak{m}\subseteq \mathscr{O}_{G,e}$ the maximal ideal, the multpilication map $G\times G\to G$, induces a ring homomorphism $\mathscr{O}_{G,e}\to \mathscr{O}_{G,e}/\mathfrak{m}^q\otimes \mathscr{O}_{G,e}/\mathfrak{m}^q$ (for any integer $q$).
My question: How is this map defined?