Ireland and Rosen state in A Classical Introduction to Modern Number Theory: "We now know that in $\mathbb{Z}$ and $k[x]$ there are infinitely many nonassociate primes. It is instructive to consider a ring where all primes are associate, so that in essence there is only one prime."
They go on to say that if $p\in\mathbb{Z}$ is a prime, then $\mathbb{Z}_p$ is the set of all rational numbers $a/b$ so that $p\nmid b$.
What does the statement "... in essence there is only one prime" mean? Why is this kind of ring helpful?