One of the definitions of an ellipsoid in Boyd & Vandenberghe's Convex Optimization is
$$E = \{ x_c + A u : \| u \|_2 \leq 1\}$$
where $A$ is square and non-singular. It is also stated that if $A$ is singular, then we get a degenerate ellipsoid.
Can we generalize this set, that is, does the set $E$ still remain an ellipsoid if we take $A$ to be non-square? Or is there a special name for such sets?