Why doesn't one define $\sqrt{4}$ to be the two-pronged number $\pm2$? There is a good reason: what value would you assign to
$$\sqrt{9}+\sqrt{4}$$
among $5$, $1$, $-1$ and $-5$? And $\sqrt{4}-\sqrt{4}$ would be $0$, $4$ or $-4$?
We need a function returning a single value, so we can algebraically manipulate it. By convention, it has been decided to use the non-negative solution of the corresponding equation, because so algebraic manipulations are simpler.
No law could disallow somebody to define the square root of $x$ (for $x\ge0$) by taking the non-positive value; or even the positive value when $x$ is irrational and the non-negative value when $x$ is rational; or any other variation thereof. But, of course, computations involving square roots would be rather complicated.