You need to show a function is well-defined when its definition involves some arbitrary choice. To illustrate this, imagine we have three functions $f,g, h: \{\text{high schools in your city}\} \to \{\text{people}\}$.
$f$ is "defined" as follows: if $x$ is a school, take a student, $y$, from that school. $f(x)$ is defined to be $y$'s father.
$g$ is defined as follows: if $x$ is a school, take a student, $y$, from that school. $g(x)$ is defined to be $y$'s principal.
$h$ is defined as follows: if $x$ is a school, take a student, $y$, from that school. $h(x)$ is defined as $y$'s current math teacher.
There is a problem with the definition of $f$. Namely, it depends on what student you pick from the school. You didn't specify how to choose the student, so the "function" isn't well defined---any given input doesn't correspond to exactly one output.
On the other hand, high schools students from the same school all have the same principal, so $g(x)$ is well-defined.
Now what about $h$? Well it depends. If the school has multiple math teachers, it isn't. But maybe each school has exactly one math teacher who teaches all the students. It's possible $h$ is well-defined, but it might not be depending on the circumstances. If you want to use the function in a mathematical context, you need to show that it actually makes sense.
Now back to linear algebra. If you're constructing a function from a quotient space, your probably did something like this:
take an element from the quotient space $V/W$. This has the form $v +W$ for some $v \in V$ (ie the coset of $v$). Now [do something with $v$] to get the value $f(v + W)$.
There is a potential problem with this definition: the coset $v + W$ can likely be represented by many different choices of $v$, but we define its image in terms of a single representative. There's a chance our definition depends on this choice, so we need to check that it doesn't in order for our function to make sense.
(To make an analogy with the above, the cosets are schools, the different $v$'s which represent cosets are the different students which might schools)