If $n=a+bi$ is the Cartesian decomposition of a complex number or a normal operator on a Hilbert space (in both cases $a=\frac{n+n^*}{2}$ and $b=\frac{n-n^*}{2i}$ and $a$ and $b$ commute), then $\sqrt{\frac{a+\sqrt{a^2+b^2}}{2}}+sgn(b)\sqrt{\frac{-a+\sqrt{a^2+b^2}}{2}}i$ is a square root of $n$. In the case where $n$ is an operator, the definition of the operator $sgn(b)$ proceeds by requiring that $sgn(b)\psi = b((b^2)^{1/2})^{-1}\psi$ for all $\psi \in \ker(b)^\perp$ while $sgn(b)\psi=\psi$ for all $\psi \in \ker(b)$. All in all, $sgn(b)$ commutes with every element $c$ that commutes with $b$ and $sgn(b)(b^2)^{1/2}=b$.
Now to my question: I don't know an elementary construction of $sgn(b)$ of a self-adjoint (or even positive) element $b$ in a general abstract $C^*$ algebra. Is an elementary definition of such an element possible? Is an elementary construction of a square root of a normal element possible?