A ring $R$ where the additive identity and the multiplicative identity are the same is boring. $$\forall x\in R,x\cdot0=0$$ $$\forall x\in R,x\cdot1=x$$ So if $1=0$, then that unity is the only member of the ring.
So, should $\{0$} be a ring? Some authors say yes, and call it the zero ring. Others note that this non-interesting structure makes a lot of things harder to talk about down the road, and so they avoid having to say "Let a non-zero ring $R$" be given every time the zero ring would be a counterexample to a proposition. Those authors get around it by just introducing an extra axiom to ban the zero ring.
(In some way, it's similar to how middle school students will ask why the prime numbers are given a more complicated definition just to make it specific that 1 isn't prime. It's a bit hard to explain to them that that is a lot prettier than the way the Unique Factorization Theorem would have to get patched if 1 were prime, but that's the long and the short of it.)