The usual definition of the derivative of a a function $f:\mathbb{R}\to\mathbb{R}$ is $$\frac{\text{d}f}{\text{d}x}=\lim_{h \to0}\frac{f(x+h)-f(x)}{h}.$$ Could we define a derivative but instead of having a small additive step in $f(x+h)$ have a multiplicative step $f(hx)$.
I've tried playing around with the following as a definition for a derivative but it doesn't seem to match up with the standard definiton in any way. $$\frac{\text{d}f}{\text{d}x}=\lim_{h \to1}\frac{f(xh)-f(x)}{h-1}.$$
Can we defined a derivate in a similar manner to this and do we get any interesting results?