Show that $f(x)$ is strictly convex, i.e., if $u,v \in R^n$, then $ \forall t\in(0,1)$ this is true: $$f(tu + (1-t)v) < tf(u) + (1-t)f(v)$$
Following some reading in the previous related posts: Proof for strongly convex function is strictly convex
How can I use the proof (or not use it) and show the above inequality holds where $f$ is $f(x)=\frac{1}{2}\langle Ax,x\rangle - \langle b,x\rangle$