Because the formulas are simpler, easier to remember, and the method quicker to implement on-the-fly.
Wilhelm Kutta (1901) gave the 3/8 method
\begin{array}{c|cccc}
0&\\
\frac13&\frac13 \\
\frac23&-\frac13&1\\
1&1&-1&1\\
\hline
&\frac18&\frac38&\frac38&\frac18
\end{array}
first as a symmetric solution $b_1=b_4$, $b_2=b_3$ to the 4th order equations/coefficient parametrizations.
Next he considered methods that generalize the the Simpson integration rule where he gives the examples
$$\begin{array}{c|cccc}
0&\\
\frac14&\frac14 \\
\frac12&0&\frac12\\
1&1&-2&2
\\\hline
&\frac16&0&\frac46&\frac16
\end{array}~~
\begin{array}{c|cccc}
0&\\
\frac12&\frac12\\
0&-\frac12&\frac12 \\
1&-\frac32&\frac32&1 \\
\hline
&0&\frac46&\frac16&\frac16
\end{array}~~
\begin{array}{c|cccc}
0&\\
1&1\\
\frac12&\frac38&\frac18\\
1&\frac14&-\frac14&1
\\\hline
&\frac16&-\frac16&\frac46&\frac26
\end{array}
$$
and then as the last 4th order example what we know as the classical Runge-Kutta method (which really should have been named Heun-Kutta method), where he highlights that this is the only 4th order method that is compatible with both his and the approach of Karl Heun (1900).
See also What's the motivation of Runge-Kutta method?