Thanks to this question: Explanation of Lagrange Interpolating Polynomial, I have an intuition for what $\frac{x-x_i}{x_k-x_i}$ is doing in polynomial interpolation. That is, it is a kind of "on and off switch", enabling us to pass through specific points in our data or function.
However, I don't understand the expression, $\frac{x-x_i}{x_k-x_i}$, in any geometric sense. "The distance between some point $x$ and $x_i$, divided by the distance between $x_k$ and $x_i$" doesn't mean much to me.