To say that$\DeclareMathOperator{Hom}{Hom}$
$$
0 \to V' \xrightarrow{i} V \xrightarrow{p} V'' \to 0
$$
is exact is equivalent to saying that $i$ is a kernel of $p$ and $p$ is a cokernel of $i$. This amounts to the automatic exactness of
$$
0 \to \Hom(W,V') \xrightarrow{i_\ast}\Hom(W,V) \xrightarrow{p_\ast} \Hom(W,V'')
$$
and
$$
0 \to \Hom(V'',W) \xrightarrow{p^\ast} \Hom(V,W) \xrightarrow{i^\ast} \Hom(V',W)
$$
for all Banach spaces $W$ where I write $\Hom(V,W) = L(V,W)$ for the space of continuous linear maps.
Consider the special case $W = \mathbb{R}$ (or $\mathbb{C}$):
Giving a morphism $f \colon \mathbb R \to X$ is the same as choosing a vector $x = f(1) \in X$ because for a scalar $\lambda$ we have $f(\lambda) = f(\lambda 1) = \lambda f(1) = \lambda x$. So: $\Hom(\mathbb R, X) = X$ for every Banach space and the sequence
$$
0 \to \Hom(\mathbb R,V') \xrightarrow{i_\ast}\Hom(\mathbb R,V) \xrightarrow{p_\ast} \Hom(\mathbb R,V'') \to 0
$$
really is the sequence $0 \to V' \xrightarrow{i} V \xrightarrow{p} V'' \to 0$ we started with.
Since $\operatorname{im} i = \ker{p}$, the map $i\colon V' \to V$ is a homeomorphism onto its range $i(V')$ and $i(V')$ is a closed subspace of $V$. A linear map $f' \colon V' \to \mathbb R$ thus corresponds to a linear functional on the subspace $i(V')$ of $V$ and the Hahn-Banach theorem allows us to extend that linear functional to all of $V$. In other words, $i^\ast \colon \Hom(V,\mathbb R) \to \Hom(V',\mathbb R)$ is always surjective and therefore the dual sequence
$$
0 \to (V'')^\ast \to V^\ast \to (V')^\ast \to 0
$$
is exact.
For general Banach spaces $W$, the answer is that neither $p_\ast$ nor $i^\ast$ need to be surjective: For $V' = c_0$ and $V = \ell_\infty$ and $V'' = \ell_\infty / c_0$, the sequence
$$
0 \to c_0 \xrightarrow{i} \ell_\infty \xrightarrow{p} \ell_\infty/c_0 \to 0
$$
is exact. Phillips' lemma says that for $W = c_0$ the identity $V' \to W$ cannot be extended to a morphism $V = \ell_\infty \to c_0$ and, equivalently, the identity $\ell_\infty/c_0 \to V''$ cannot be lifted to $\ell_\infty/c_0 \to \ell_\infty$.
See
for proofs and further discussion of this last point.