I have always concerned universal properties under a statement of the form
Universal Property of the Quotient Group: Let $G$ be a group and $H$ a subgroup of $G$. If $f: G \to G'$ is a group homomorphism such that $H \subset ker \ f$, there exists a unique group homomorphism $\bar{f}: G/H \to G'$ such that $f= \bar{f} \circ \pi$.
Reciently, I've come across that this universal property can be rephrased as
Universal Property of the Quotient Group: The quotient group $G/H$ is another object together with a map $\pi: G \to G/H$ such that $H \subset ker \ \pi$ and it is universal with respect this property.
I know that the last sentence means exactly the same as the previous formulation, ie, that any other map satisfying the mentioned property factorizes through the object.
For instance, the universal property of the localization of a ring can be also stated in this previous way, namely "it is an object $S^{-1}A$ together with a morphism $j : A \to S^{-1}A$ such that $j(S) \subset (S^{-1}A)^*$ and it is universal wrt this property"
But my question is: can all universal properties be stated in this form, claiming that it is an object together with a (or some) map(s) such that some property if satisfied and it is universal wrt it?
For instance, I am unable to express in this form
--. Universal property of the free R-module.
--. Universal property of the direct sum or product.
--. Universal property of the localization of modules.
With respect what properties are these objects (with the obvious maps in every case) universal?