This guy solves $x^y=y^x$ by introducing a parameter $t$:
$$x=t^\frac{1}{t-1}$$
$$y=t^\frac{t}{t-1}$$
Fine, but my first instinct was to use the change-of-base formula:
$$\frac{\ln{y}}{\ln{x}} = \frac{\ln{x}}{\ln{y}}$$
$$(\ln{y})^2 = (\ln{x})^2$$
$$\ln{y} = \pm\ln{x}$$
given $y\ne x$,
$$\ln{y} = -\ln{x}$$
Why is this wrong?