This question is motivated by an answer that I recently gave here.
Basically I wanted to prove that $|\operatorname{End}V|<|\operatorname{End}V^*|$ as soon as a vector space $V$ is big enough.
I boiled it down to showing that for any two cardinals $a,b$, one has $$a<b\implies a^a<b^b$$ As much as this seems reasonable, I know that exponentiation can be tricky so I searched references and wasn't able to find anything. So I'd like to ask:
On what reasonable conditions on cardinals $a,b,c,d$ can one claim that $a^b<c^d$?
And if that's too broad,
Does anyone have a reference to prove that $a<b\implies a^a<b^b$?