If
$z \ne 0, \tag 1$
then
$\left \vert \dfrac{z}{\vert z \vert} \right \vert = \dfrac{\vert z \vert}{\vert z \vert} = 1; \tag 2$
thus
$\dfrac{z}{\vert z \vert} \in S^1, \tag 3$
the unit circle in $\Bbb C$; therefore, we may always find some $\phi \in \Bbb R$ with
$\dfrac{z}{\vert z \vert} = \cos \phi + i \sin \phi; \tag 4$
it remains to show that
$\cos \phi + i \sin \phi = e^{i \phi}; \tag 5$
but this may easily be done by expanding $e^{i \phi}$ in a power series
$e^{i\phi} = \displaystyle \sum_0^\infty \dfrac{(i\phi)^n}{n!}, \tag 6$
and separating out the real and imaginary parts, as is shown in this wikipedia article, as well as by Jose Carlos Santos in his answer. Then (4) becomes
$\dfrac{z}{\vert z \vert} = \cos \phi + i \sin \phi = e^{i\phi}, \tag 7$
or
$z = \vert z \vert e^{i\phi}. \tag 8$
Note Added in Edit, Tuesday 3 April 2018 10:34 AM PST: This in response to the comment to this answer made by our OP Hendrra. The easiest way to see that
$z \in S^1 \Longrightarrow \exists \phi \in \Bbb R, \; z = \cos \phi + i \sin \phi, \tag 9$
is via simple geometry and trigonometry. Since $z$ is a point on the unit circle, there is a radial line segment 'twixt the origin $O$ and $z$, $\overline{Oz}$; the length of this segment is $1$, since $S^1$ is the "unit circle". Then let $\phi$ be the angle 'twixt the positive $x$-axis and the segment $\overline{Oz}$; the $x$-coordinate of the point $z$ is then the real part of $z$ considered as a complex number:
$\Re(z) = \vert \overline{Oz} \vert \cos \phi = \cos \phi, \tag{10}$
since $\vert \overline{Oz} \vert = 1$; likewise the $y$-coordinate is
$\Im(z) = \sin \phi; \tag{11}$
thus
$z = \Re(z) + i\Im(z) = \cos \phi + i \sin \phi. \tag{12}$
End of Note.