To begin with, let's be clear about what $x$ is. Is it a percentage,
or is it just a number? If it is a percentage, then the action of
increasing by $x\%$ and then decreasing by $x\%$ is not represented by
$(1+x)(1-x)$; rather, it is represented by
$\left(1 + \frac{x}{100}\right)\left(1 - \frac{x}{100}\right).$
So I'll suppose you did not really mean $x\%,$ you meant $100x\%,$
so that when you divide by $100\%$ (in order to convert the percentage to a simple number) you get $x.$
Assuming that's what you meant,
I wonder if part of the confusion is that the product
$(1+x)(1-x) = 1 - x^2$ looks simpler than it really is.
You look at the product $(+x)(-x) = -x^2$ and (apparently) see how it relates to the term $-x^2$ in $1 - x^2,$
and you probably understand how the $1$ in $1 - x^2$ relates to the two $1$ terms in $1 + x$ and $1 - x,$ but that's still only half of the picture.
In general, when you take two quantities produced by addition or subtraction and multiply them together, the multiplication distributes over the addition like this:
$$
(a + b)(c + d) = ac + bc + ad + bd.
$$
The product $(1+x)(1-x)$ is just a particular example of this operation,
in which we set $a = 1,$ $b = x,$ $c = 1,$ and $d = -x.$
The result is
$$
(1+x)(1-x) = 1\cdot 1 + (+x)\cdot 1 + 1\cdot(-x) + (+x)(-x)
= 1 + x - x - x^2.
$$
Conveniently, the two terms $x$ and $-x$ add up to $0,$ and we're left with just $1 - x^2.$
But for some other combination of signs for the $x$ terms in
$(1+x)(1-x),$ you get a more complicated result
Let's work out all four possibilities:
\begin{align}
(1 + x)(1 + x) &= 1 + x + x + x^2 = 1 + 2x + x^2, \\
(1 - x)(1 - x) &= 1 - x - x + x^2 = 1 - 2x + x^2, \\
(1 + x)(1 - x) &= 1 + x - x - x^2 = 1 - x^2, \\
(1 - x)(1 + x) &= 1 - x + x - x^2 = 1 - x^2.
\end{align}
If $x$ is the amount of a typical increase from a typical percentage problem, then $0 < x < 1,$ and so $x^2 < x$ and $x^2 - 2x < 0.$
That's why the second possibility, $(1 - x)(1 - x)$, produces a result less than $1,$ that is, a decrease, instead of the increase that you would expect if you look only at the product $(-x)(-x).$
But I think there's also a deeper conceptual issue here:
... why is there an asymmetry between addition and subtraction (or between increasing and decreasing) with respect to multiplication?
Multiplication is not inherently asymmetric with respect to increasing and decreasing.
The apparent asymmetry in the percentage increase and decrease arises because multiplication increases or decreases things by ratios
while addition increases or decreases things by differences;
and while the opposite of a given difference can be found by taking the
negative of the difference,
the opposite of a given ratio is the reciprocal of that ratio.
So, for example, we can increase something by multiplying by $\frac54.$
The reciprocal of $\frac54$ is $\frac45,$ so to undo the multiplication by $\frac54$ we multiply by $\frac45.$ When we do that, we end up exactly where we started.
But multiplication and ratios also seem to be less comfortable for people to deal with than addition and differences, so instead of simply taking a quantity multiplied by $\frac54,$ we take $\frac14$ ($25\%$) of the quantity added to the original quantity. Describing things in terms of
percentage increases and decreases is mathematically more complicated than just multiplying by ratios,
but somehow in many contexts we seem to prefer to say
"$25\%$ increase" rather than "$\frac54$ as much" and
"$20\%$ decrease" rather than "$\frac45$ as much,"
making a fundamentally symmetric pair of operations appear asymmetric.